TTFA Academy · A fellowship for people at work
For any background, no marketing job yetDigital Marketing Specialist
SEO, paid search and social, content, analytics and the accounts you run with real budgets.
Who this is for
You already do part of this job. The program closes the gap between where you are and being seen as a Digital Marketing Specialist.
Probably not for you, yet
If you haven't worked in the domain at all, a counsellor will say so on the call and point you to a better starting program. If you want a certificate more than a portfolio, this isn't it.
What you'll build
Each project is modelled on the mentors' production work and reviewed 1:1. Together they are your portfolio.
Project 1
Modelled on the mentor's production work, with the messy parts left in, reviewed 1:1.
Project 2
Brief, build, review: the way a manager would hand it to you, with the checks that stop it breaking next month.
Project 3
Published, documented and defended, with the notes a senior would give you.
Curriculum
24 to 36 weeks, depending on your pace. Each module ends with an assignment a mentor reviews.
7 modules · 55 topics · pick a module to see what it covers
Module 1 of 7
Understand marketing fundamentals, digital marketing strategy, and customer persona development to build effective marketing campaigns.
Marketing Fundamentals
Understanding Marketing Concepts, 4Ps and 7Ps of Marketing, customer value, and brand positioning. · Traditional marketing vs digital marketing and how modern brands combine both strategies.
Digital Marketing Ecosystem
Overview of major digital channels such as SEO, SEM, social media, email marketing, and content marketing. · Understanding the digital customer journey and marketing funnel stages.
Market Research
Techniques for market research, competitor analysis, and industry benchmarking. · Using tools like SEMrush and Google Trends to analyze market demand.
Customer Persona Development
Creating buyer personas based on demographics, interests, and behavior data. · Mapping customer pain points and designing targeted marketing campaigns.
Digital Marketing Strategy
Creating integrated marketing strategies for B2B and B2C businesses. · Understanding traffic acquisition channels and marketing budgets.
Branding & Positioning
Building brand identity, brand voice, and visual branding. · Designing brand communication strategies across digital platforms.
Sales Funnels
Understanding TOFU, MOFU, BOFU funnel strategies. · Designing lead generation funnels for customer acquisition.
Lead Generation Strategies
Organic and paid lead generation methods. · Creating high-converting campaigns using digital platforms.
Tools
You use each one on the kind of data your mentors handle at work, not on a toy example.
Learn Search Engine Optimization (SEO) including keyword research, on-page SEO, technical SEO, and local SEO to improve website visibility and organic traffic.
Develop skills in Google Ads, Meta Ads, and LinkedIn Ads to run targeted campaigns, manage budgets, and generate leads through data-driven performance marketing strategies.
Create engaging content strategies for blogs, social media platforms, and brand campaigns, along with copywriting techniques to attract and engage audiences.
Use tools like Google Analytics (GA4), Google Tag Manager, HubSpot, and CRO techniques to track campaign performance, analyze user behavior, and optimize marketing results.
Build effective sales funnels, landing pages, and lead generation strategies to convert website visitors into potential customers.
Use modern tools such as ChatGPT, Midjourney, Canva, and SEMrush to enhance marketing content creation, campaign planning, and creative design workflows.
TTFA Academy is an independent training provider. It is not affiliated with, endorsed by or a partner of Microsoft, Salesforce or Alteryx. Microsoft, Power BI, Excel and Fabric are trademarks of the Microsoft group of companies. Tableau is a trademark of Salesforce, Inc. Alteryx is a trademark of Alteryx, Inc. Names are used only to identify the tools taught.
LMS EXPERIENCE
Learn at your pace, practice through real-world projects, build your skills, earn certifications, and discover opportunities that match your potential.
Complete industry-relevant courses designed to build practical skills and prepare you for real-world applications.
Put your learning into practice with assignments and hands-on projects designed to build practical skills and help you grow with confidence.
Practise real-world tasks with interactive simulators that help you apply your knowledge, sharpen your skills, and prepare for the workplace.
Upload and enhance your resume, then discover job and freelance opportunities matched to your skills, experience, and career goals.
Complete projects, build your skills, and unlock certifications at each level as you progress through your learning journey.
Your mentors
Names, employers and photos appear only with their written permission.
Jitendra Singh
360 Digital Marketing Fellowship
Jitendra Singh
Lead Instructor
Jitendra leads instruction at TTFA across the analytics stack: Alteryx workflows, Tableau and Power BI dashboards, SQL and Python on real company data, and the GenAI layer on top of them, from agents and MCP to RAG. He teaches the job the way it is done at work: real data, in the order you meet it, with the mistakes left in.
Sonam Singh
360 Digital Marketing Fellowship
Sonam Singh
Marketing instructor · Co-founder and Director
Sonam co-founded TTFA and runs it, and still teaches marketing: campaigns across search, social and email, and the numbers behind them. She teaches 360 digital marketing on live campaigns, so the results in class are real results.
How the weeks run
A counsellor confirms the exact days and times for your batch on the call.
Two evenings a week with the mentor, on the work of the week.
Project time with the mentor in the room: build, get stuck, get unstuck.
Every class recorded the same day; 1:1 doubt-solving whenever you're stuck.
Your projects reviewed like production work, with notes you can act on.
Questions
Anything else: ask on the call.
Yes. The program assumes you know your work, not the tool. If you've never worked in the domain, a counsellor will point you to a better start.
Every class is recorded the same day, and 1:1 slots exist for exactly this. Most people who fall behind catch up in a week.
There is career support: mock interviews, profile reviews and referrals where we have them. Nobody honest can promise you a role; your projects make the case for you.
A counsellor looks at what you do today and tells you, straight, whether 360 Digital Marketing Fellowship is the right next step.
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